The manual method is a little more technical, but it gives you more control over the process. The automatic way is quick and simple, but may not always deliver the best results. There are two ways you can add captions to Facebook videos. So if you’re looking to increase views and connect with users, adding captions may be your best bet. Then in 2019, Verizon Media and Publicis reported that 80 percent of all internet users are more likely to watch a whole video if captions are available. In 2016, Digiday reported that nearly 85 percent of all Facebook videos are viewed without sound. But audio may not hold a similar place of honor. Today, video is an essential tool on any social media platform. Back in 2016, Facebook announced a focus on “meaningful social interactions” through video experiences. The Facts of Facebook VideoĪccording to Facebook’s Q2 2021 report, the social media site has 1.9 billion daily active users, and a whopping 2.9 billion monthly active users. We’ll show you a few different ways to add Facebook video captions, but first, a closer look at why you need to.
Video captions are one way to make sure the billions of users on Facebook receive your message. Not only do they make your videos more accessible, but they can also help snag the attention of users who are scrolling with the sound off. If you post videos to your business page on Facebook, you may want to consider adding video captions.
